My background is in brand and visual design, but lately I've been teaching myself product design the hands-on way —
by building Nudlio, my first app, with some help from AI along the way.
A cognitive-health app concept — brain training and support for people navigating Alzheimer's and Parkinson's.
Visual identity for Hola Jojo, my personal design brand — playful geometric shapes built around a human-centered design philosophy.
A personal reinterpretation of a brand identity I originally designed while working at betaSENSE — revisited after leaving as a portfolio exercise.
Key visual design for a Taiwanese spring festival, reinterpreted fresh each year for three years running.
Comfortable moving between brand identity, UI/UX, and illustration — not locked into one lane.
I don't just hand off designs. I ship real, working products — using AI as a coding partner to go from concept to code myself.
Whether it's a health app or a brand for a biotech startup, I start from empathy for the user, backed by real research.
Design, to me, has always been about turning ideas into something people can feel — a way to tell a story clearly enough that it moves someone, or a business, forward. That belief has taken me from creative projects in the energy sector to digital campaigns to, most recently, teaching myself to build the products I design. I care about the details other people skip, and I'm happiest when a project pushes me to learn something new.
Whether it's a new role, a collaboration, or just a good conversation about design — I'd love to hear from you.
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